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My client Tim is a busy man. He’s a father of four, runs a consulting agency, and just launched a parenting podcast with his wife. Before we started working together, Tim always felt behind on content. His problem wasn’t just finding time to write. He also struggled to come up with ideas. As a result, weeks went by without him posting anything. It was frustrating because he knew he was likely missing many opportunities. His competitors were posting consistently, but his online presence was gathering digital dust. So 3 months ago, we started implementing a system that turns his ideas into high-quality content, conversations, and clients. And a few weeks later, Tim sent me this message: With my system, Tim is now able to write a month’s worth of content (over the course of one weekend). What did we build? The client-content flywheelThe client-content flywheel is a simple system that turns your client interactions into compelling content. And because your clients guide what you say, you naturally attract people who want what you sell. The best part? The more clients you serve, the easier content creation becomes (and the faster your flywheel spins). With a client-content flywheel, you can be present on social media without doing extra work. Your clients and conversations dictate your content, so you can spend more time working on your business. Tim is a great example. He was sitting on a goldmine of great material (calls with colleagues, podcast episodes with his wife, and chats with his business partners on LinkedIn). He used my AI prompts to extract content ideas from these conversations and turned them into one month’s worth of LinkedIn posts. Before hitting publish, he sent them to me, so I could double-check the writing is on point. Here’s my advice for you, Reader: Start scanning your client interactions for compelling content ideas. Use AI to make this faster. Once you have a list, turn an idea into a short piece of content. For example: You could address a problem your client had and show how you solved it (just like I’m doing in this email). Or you might turn a compliment you received into a proof post that shows why people should work with you. With a client-content-flywheel, your writing will stand out from the noise and attract more people to your business This means you’ll have more conversations, get more clients, and generate more high-quality content ideas. Dave P.S. The client-content flywheel helped Tim build a month’s worth of content in just a few days (so he has more time for his family and business). If you want the same, I can help. In my 1:1 program, we’ll install a system for writing high-quality LinkedIn content, grow your email list, and turn followers into subscribers. Then we’ll use simple automations to turn those subscribers into booked calls. All in just 2-3 hours every week. I’m currently taking on 3 more people at 50% off the asking price in exchange for feedback and a testimonial. If you want to grow your business and newsletter this summer, just hit reply and we’ll see if it’s a good fit. |
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