It’s been 4 years since I quit being a school teacher.

There’s one thing I don’t miss at all:

Reading exam papers.

I often came home after an exhausting school day and had hundreds of handwritten pages in my bag. I slammed them on my desk and cursed like a grumpy old man, because I knew this work meant a couple of night shifts.

It didn’t matter how long or boring the exams were—most of them were both—I had to read every page from start to finish.

It was frustrating because I care about my freedom, and yet my students owned my attention.

…which is the opposite of what happens when you write online.

On social media, there’s no friendly teacher who’ll read your post because it’s their job. The harsh truth is that no one owes you a second of their time. You have to earn it.

What’s worse:

The people you’re trying to reach have thousands of other posts screaming for their attention. This means your writing must be crisp and compelling.

When content is too fluffy

When I’m scrolling LinkedIn these days, I feel like I’m reading my students’ exams again.

90% of content is too wordy.

People dump their scattered thoughts into the feed, which makes their posts painfully fluffy.

They write a lot, but say very little.

That's a problem.

Because if readers think your content is fluffy, they’ll assume your business is fluffy, too. This makes selling your ideas and offers ten times harder.

If you want to stand out on LinkedIn, earn people’s attention, and attract buyers to your business, you have to communicate concisely.

Say more with less

Here’s what I want you to do, Reader:

Before you hit publish, make it a habit to trim your content by at least 30%. Go through your first draft and delete the parts that don’t support your main point.

This will force you to compress your ideas.

As a result, you’ll get more readers who finish your posts—and here, they should see an invitation to work more closely with you or sign up for your newsletter.

Compelling content means more visibility for your offer and higher conversion rates.

You’ll also earn your readers' respect and attention because you’re not wasting their time, which makes them come back for more.

Dave

P.S.

If you want to attract clients through content, you need two things:

First, you need to be persuasive. You can’t be part of the noise and expect people to reach out.

Second, you need a system.

If you think just posting on LinkedIn will magically get you clients, you will be disappointed.

It’s why I help entrepreneurs install my content-to-client flywheel system.

I help coaches, founders, and consultants build systems to create high-quality, business-building content…

…turn followers into email subscribers…

…and use email automations to turn subscribers into customers (and/or booked calls—depending on your offer).

All in just 2-3 hours a week.

If this sounds like something you’d like, then I am taking on 3 more founders who are willing to provide case studies once they have installed the system and it is driving more clients without any lead cost.

I help you research your audience, write compelling content, and install all automations: you just give me a few hours a week for the next 3 months. Plus, I’ll show you how to use AI to do most of this work for you.

It’s currently 50% off the asking price as I’m looking to inject more case studies before the summer starts.

If you wanna snap up one of these spots, just hit reply.

Would love to work with you.